Converging with Other Emerging Media

Convergence does not necessarily only pertain to three forms of media, broadcast, print, and online, there are many new ways of how people get their news.

Something that remains important through delivering the news is “looking at the dimensions of of each story and how the story can best be communicated through each medium.”

With convergent journalism being so new, there is not one right or wrong way to report the news; just seeing which works best for any particular story and applying it that way.

RSS, which is short for, “really simple syndication” or “rich site summary” is a tool that users who have selected to receive content from a certain place will push that content to them.  RSS has two factors: “an RSS reader either online or as software on a user’s computer and a Web site that indexes content when it is updated.”

Email notification is another way to for users to get their news.  With email the news provider can decide length and type of news story to provide to the reader.

A question that is posed with email delivering news is timing, breaking news should be delivered as quickly as possible and email is not always the fastest way. Email has a few other problems, as well, including spam but readers can always opt out of receiving emails from that organization.

Text messaging, another way to deliver the news, is also sometime referred to as SMS, short-message system, and is mostly limited to 160 characters or less.  Text messaging is used by many, especially younger generations who rely on their cell phones for news updates.

Delivering the news via text message is extremely fast and almost any newsroom can set up a computer to send out text alerts when breaking news happens.

Billboards and RBDS, radio broadcast data service, are other ways of delivering news and like online and text messaging they have their pros and cons.  Billboards depend on traffic flow and location but can also be distracting to a driver.

RBDS can be heard from many viewers and is transmitted along with music and talk and can be transmitted all day and night, as the radio is always on.  The broadcast will always must just talking, never including images and graphics.

With the beginning of this convergent journalism, newsrooms will have to learn what works best for them and how to deliver their news.  There are certain factors that will newsrooms will have to take into consideration but as long as they think about who, what and how they are going to tell the story.

 

Repurposing Content

“Repurposing stories is both good for journalism and good for business,” which proves to the producer that people want to see their news or hear it on multiple platforms.

Viewers and readers want to be able to get their news when they want it and they are not always able to tune into the 5 o’clock news or nightly news.  People need to be able to catch their news when they can and this is where they online news world becomes so important. This allows the viewer to interact and be able to catch all forms of the news with just a couple clicks of a mouse.

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